Can improve key performance indicators to measure e-commerce strategy - Part 2

Can improve the e-business strategy, measure key performance indicators - Part 2


The first in a series of articles on the Web site page views early warning system key performance indicators (KPI) for each section. This article is discussed, and other KPI why visitors to your site important indicator.
Why it is very important to invest time in your web site, regardless of the type of Web site to determine the properties of all Web sites Web sites and powerful, can be used as a measure of the proposal, as well as you can not measure this KPI . Sure that you are running a content portal or e-commerce sales is an important indicator to measure the time spent on this page, you does not matter whether For example, if you have an e-commerce site, you provide a way to keep potential customers over long should know.


The time spent on the Web site if it does not work out, warning, another KPI.


Why do I need a warning signal - life is full of warnings. Warning pain of the body, you should not be. A long time in front of the computer screen if you do not get enough exercise, muscle pain, repetitive strain injury, or even sitting. Body, saying the actual day if not more!


Similarly, if distorted or strained muscles quickly to stop you it's your body you overextending yourself for you to stop or feel pain should not - so - soft notification.


You learn from nature and you start doing it like it should not be painful, so will do our best in order to prevent discomfort. Provides body the sommelier to you how? Sitting in the one position for too long, if you are tired and feel pain? The body's natural "start" bit recommended you up as you walk around, or really get back to you I will!


KPI Web site potential tasters signal a real pain to use, you are doing something to leave your chair to guide their thinking.


What is real pain?
A real pain in the a small number of people advertising on web site traffic and conversions to facilitate the goal is to spend thousands. Changes do I need to do, you spend countless hours modifying the page and not have a clue. All you need to do is see an improvement in the bottom line is often what happens when
All commercial Web sites, advertising, products and regions identify the best long-term value of your site visitors or attention must be. May you too short to waste time re-create, copy, graphics, or usefulness, or designed to be more powerful again.


Time on site when too short?
Above all, you must understand before setting the foundation KPI In some cases, we did not time it takes to complete this task.
How long you within a few seconds, and if you want people to subscribe to your site? This is a basic KPI. Very pleased with most of the people during this period to maintain your site, and then tell you that you are doing a good job, a KPI. Then a warning signal, and a long time most of the people to join the actual compliance period is not what is wrong with you, you can lead to pain.
Your KPI depends on you to import them into the main work. Sites of each type, you can use the following guidelines
/ * Three leads within a few seconds, the time it takes to fill out a registration form, sign up. * E-commerce/Sales seconds, take a long time, the unit was purchased. That's the time it takes seconds to find this article read ad * Content/B2B, The amount of time it takes to meet customer queries * Customer Service.


In general, people who are not connected to the site, to perform a simple usability test, it is recommended if the results are good, we average time required to set up the KPI.


The average time required is too long?
Consume a minimum amount of time to determine when a user on this site, you people to see your page will take too long time about whether or not to be concerned. Can not find the answer you're looking for more and more users on your site can be frustrating. Combination of time per session to provide a comprehensive understanding of your site that people need to look to find more page views has been sent.


Introduction - the whole picture
KPI and why you are doing this you have the key to the understanding, you help to make a standard definition can be used. Your visit to define some indicators to determine the good and bad of the visitors, when you start something bad access, and I do not think you need to get to KPI with half of methods. KPI defined before you start, you can use this information to get a start, you can improve your website visitors a more comprehensive understanding of Please