Saturday, January 26, 2013
Display advertising war until Microsoft Host
U.S. Cigar 12.3-BN $ Google and Facebook constantly losing customers as Microsoft customers, Microsoft is planning to maintain.
All know MS is a software company, so customers from Google and Facebook, he lost the ability to display products in order to prevent internet advertising can be added.
Months AppNexus and MediaMath announced a partnership with Microsoft in advertising to make customers comfortable this.
Graphical display ads in the United States, it is in the United States this year, up 25% banners, and video.
Microsoft shift the focus of the search-related ads on Google and Facebook in display - more advertising $ invested by many marketers So
Microsoft currently display ads in the United States, however, Google, Yahoo! Co., Ltd. and Back is the second biggest seller of Facebook.
Microsoft shared on Facebook the third problem, and Google in the half.
EMarketer expected to reach this year's $ 12.3 billion in advertising display Microsoft spending almost, according to the United States, but in 2015 will double to $ 22 billion.
Like the San Mateo (California-based) and reports of Google up to provide software for all other programs, including a display ad market of more than 65%, but the MS was 4% of Internet advertising data.
September, the ad copy area for customers, so that you can see the same ad too many to keep them from seeing the new Atlas features Microsoft is planning. Said he can already use DoubleClick to her.
Microsoft is the publisher and receive the advertising capabilities of Microsoft's advertising banner ads to advertise their Indian customers should run.
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