The edge on the competition

This article has been translated into Spanish by Diana at Artegami. Thanks Diana!


Customers because you, such as the quality of our work, we went to 'own language because the word' we'd be surprised to hear how often. Time I've heard a lot of other designers 'threatening' or 'we do not understand what you're talking about people did', said. On our business or even worse, 'they have the slightest interest was not'.

Most of the freelance creative potential customers to ignore their customers needs in the most basic sense, how is too busy trying to prove. Dialogue for creative people in the industry. To talk to potential customers about what you can do for their business, Is how you will help them to discuss:
Communicate effectively with customers;

Get the attention of a new market;
Many customers, or
How to make more money to them!
They are just a few examples, but in any industry you can perform this task - you if your potential customers want to hear what Think. A lot of advertising for the business, frankly pathological fear of the story - it's like all the dirty their creative cred. It does not promise. Trust and build relationships with potential customers, if you want to.

Therefore, on the next pitch to try and get this working, I'll bring you an edge on the competition - unlike the'm going to tell you what the language of your client.