How to Make a slogan

A slogan is a short and concise manner that supports and strengthens a brand, usually highlighting a feature or value thereof.
But how to find the right slogan for your product or service? Where is the famous phrase that stand out from the others? To find it, a certain talent, use of language and knowledge of type of business and competitive advantages.

Effective slogan characteristics are:

• Declares the main benefits of the product or brand to the purchaser or potential customer.
• Highlights the differences between their product and the other firms, of course, within the legal requirements.
• Makes a statement simple, concise, sharp, direct and appropriate.
• Often is ingenious , but not all advertising slogans should be.
• Adopt a personality "distinct" from the rest.
• Gives a credible impression the brand or product.
• It makes the consumer feel "good."
• It makes the consumer feel a desire or need
• It's hard to forget , the memory sticks (like it or not), especially if accompanied by mnemonic as refrains instruments, rhythms, images or sequences of TV commercials.

In short, the slogan should be short and memorable, deep and bright, simple and unique, powerful, durable, credible and relevant.

The good slogan should be short, original and impressive. To achieve this, we use all resources available to the editor stylistic: onomatopoeia, alliteration, contrast, rhymes, etc.. They are also widely used word games as it requires extra effort that allows the listener better fix in his memory. The viewer also considers ingenious therefore not immediately rejects. The greatest success of a slogan is that consumers repeat it.

Normally, the slogans are produced by professional writers who are among some of polite literature, even on occasion novelists (eg, Vladimir Nabokov a newspaper suggested some of the time).

The slogans are subject to ethical controls and are often seen with reservations, if not with suspicion, by official institutions such as the Advertising Standards Authority in the UK the European Advertising Standards Alliance which is given the responsibility for the public good and whose decision decision is contained in a Code of Advertising. Similar organizations exist in Canada, Ireland, New Zealand, Australia, South Africa and other countries.

In the comments many people asking me to help them do their slogan, but unfortunately I am not an expert in making slogans, so I can not help.