How to create loyal customers when problems with them

How some people say that when it seems that there is a problem is actually a chance ... As long as the way is handled properly . This same is true with our customers, because if all goes well with any of them means to be a loyal customer, as the following example from the magazine Entrepreneur :

Imagine Joseph, who has been with the same dry cleaner for five years. Never had problems with service, but one day, opens a new dry cleaner with better location and Joseph decide to change. 
Eduardo, José neighbor, decides not to switch to the new Dry mainly by an incident that happened three years ago: the cleaners had ruined a few shirts and, without even a complaint, the company decided to replace them with new ones even though the shirts were very old. The Dry Cleaning Eduardo recognized a very important customer and decided it was worth investing some extra pesos to retain a loyal customer.

Although the client had five years of excellent service laundry changed, while the customer who had remained loyal problems ... What made ​​the client to stay is that additional efforts were made ​​to solve problems. This makes customers differentiate us from our competitors and creates loyalty.

Some methods to win customers

Here are some ways to win customers, or at least make a sale. This does not mean that you will not sell your product to customers who do not need it, rather it is to get more people interested in your product or service but for the price (too high or too low), payment options, the guarantees offered, lack of information, etc., you can not close the sale

These are methods to reduce the loss of customers:


01.One of those ways is to give the customer the possibility of a "swap" . Maybe that person can not afford the cost of the product but maybe I can have something that interests you (for your business or your personal life). If you favor the exchange not because of a difference in the prices of both products , you could adosarle some cash. With this method, you will not get money, but you would get the product or service the swap and win ies a customer who may buy you another product in the future.

02.Another method is to incorporate some type of "negotiation" at the end of your sales letter or an ad. Tell the reader that if there is any cause or impediment to make the purchase, may contact you to "negotiate" and reach a trade agreement that benefits both. Maybe not like the price, you seem few guarantees, prefer other shipping or payment, etc.Podrías win a customer "for life" if you offer such flexibility and negotiate the purchase before losing to customer forever.

03.The most common and effective way to get a prospect to acquire your product is offering a sample free . While this technique is not feasible for all products or services can be practiced in almost all cases. For example, if you sell a book (educational, informational, etc.) could give them a copy of the first chapter ... or if you offer services as a web designer, you could provide free design a logo or banner ... if you sell a product of beauty, you free you send a sample of it ... etc..
First, win customer confidence ore and accomplish to recommend ... and on the other, if the product or service meets their expectations, surely concretarás sale.

04.Another alternative is to sell your product or service really worth the price , but adding another (s) free items that enrich the product master.
articles is essential that these aggregates are directly related to the product master, and which are of real interest for a potential customer.
Often times, people buy an article because they feel more attracted to the "extra" for the product master. You could also add a time limit to purchase the "deal" with the "additional" ... for example, 72 hours or until next Sunday, etc.. Thus, not only convince the customer, but also do perform immediate purchase.

Create a network of sales from home

For those entrepreneurs we will see how to create a sales network from home, without a commercial. Imagine that we craft for home decorations.

Maybe we can think about selling our product to friends and well, but big, for this we will make a list of friends, relatives, acquaintances, classmates, social groups, businesses and government.

Then we will organize meetings where we will present our product in addition to achieving some sales right there, start a chain-of-mouth recommendations, but the idea here is that some of the guests return product vendors.

Nor would others do a work for sale to other establishments to distribute the product, and for this we must think of several lines of business that can be distributed, to have to try with the large chain stores, appointment, without fear.

Then most importantly, prepare sales material that is basic to any promotional effort. A simple package must include labels, business cards, price lists, to a simple catalog with pictures of their products.